Help us kick off Capptivate! Join us on June 4th from 5–7pm for a Welcome Reception at One Kearny Building in Downtown San Francisco for light appetizers and refreshments. This will offer a great opportunity to network with other mobile professionals, share knowledge and learn from others how they've found success in the app economy — all while enjoying scenic views of the city skyline.
Usage is key to driving app revenue.
The State of the App Economy
Danielle Levitas, SVP Research & Analysis, App Annie
We’ll be kicking off Capptivate with keynotes and general sessions featuring the industry’s top leaders. First up is Danielle Levitas, who will be sharing the latest industry research looking at the app economy’s present and its promising future.
The Future of Mobile
Eric Liaw, General Partner, Institutional Venture Partners
Greg Chambers, Group Director, Digital Innovation, Coca-Cola
Larissa Fontaine, Director, Global Head of Apps Business Development for Google Play
Eric Liaw will moderate a lively conversation featuring thought leaders from Google and Coca-Cola on emerging technologies like IoT, AR, VR and other innovations. Hear their perspectives on what’s hype and what you should be paying attention to.
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Apps Are at the Center of the New Digital Economy
Bertrand Schmitt, CEO and co-founder, App Annie
App Annie’s CEO and co-founder will dig into the impact mobile apps have had on how companies think about their businesses and customer relationships.
Monetizing a Storytelling Platform
Imran Khan, CSO, Snap Inc.
Usage is key to driving app revenue. Cultivating a highly engaged user base is key for app publishers to achieve revenue success. In this fireside chat, Imran Khan will discuss how Snapchat has evolved into a camera company with a strong storytelling platform and how user engagement has set the stage for monetization.
Director, Global Head of Apps Business DevelopmentÂ
App Annie Roadmap
Speakers:Â Aaron Mahimainathan, CPO, App Annie
Speaker: Mark Ungerer, VP Products, App Annie
Speaker: Nick McIntosh, VP Core Products & Platform, App Annie
Session Description: Join the App Annie product team as they share our vision and product roadmap, go over recent feature releases and demonstrate new ways App Annie Intelligence can help you formulate a successful mobile app strategy.
 Optimizing Your App Using Consumer Feedback
Speaker: Rob Rowe, Senior Vice President, Product, iHeartMedia
Session Description: iHeartMedia has an engaged user base — and the company makes sure to leverage their feedback to continuously deliver value. In this session, Rob Rowe, SVP of Product, shares how his team optimizes their app store pages and product by paying attention to user signals and tapping into user reviews. Business professionals will learn the value of app store optimization and consumer sentiment and how to apply best practices to their mobile strategy.
Using Data to Improve the Customer Experience
Speaker: Damien Eckert, Director, Analytics, MLB Advanced Media, L.P.
Session Description: Data is a competitive advantage, but many companies are still struggling with how to make the most of it. In this session, an industry thought leader shares how his company approaches big data, and how combining unstructured data from multiple customer touch points can yield better insights.
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 Focusing on the Metrics That Matter
Speaker: Graham Gockley, Director of Corporate Strategy, GREE
Speaker: Dan Kessler, VP of Business Development and Partnerships, Headspace
Speaker: Jori Pearsall, SVP of Product and Studio GM, Scopley
Speaker: Nenad Zivic, Data Scientist, Nordeus
Session Description: In a sea of data, it can be difficult to separate the signal from the noise. Furthermore, depending on your your business goals, the metrics you prioritize may be substantially different from what another company looks at. In this panel, speakers from GREE, Â Nordeus, Scopely and Headspace will share how they approach tracking and communicating key metrics.
Paid User Acquisition Tips
Moderator: Aurelie Guerrieri, CGO, Akila One
Speaker: James Peng, Head of Mobile & Social Acquisition, Match Group
Speaker: Matt Widdoes, Director, Performance Marketing, King
Session Description: User acquisition is part art and part science. While every company wants to cost-efficiently attract the best users, many don’t have the necessary resources or knowledge to get started. In this panel, mobile leaders will share their tried-and-true methods and discuss the latest trends in UA that marketers should be aware of.
International App Expansion — Lessons Learned
Speaker: Stefan Heinrich, Country Manager LATAM, musical.ly
Speaker: Ram Rao, CMO, PSafe
Speaker: Jason Sinnarajah, VP, Strategy and Development, The Weather Company
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Session Description: No two markets are alike. Before you can successfully expand, you need to understand user expectations and cultural nuances, as well as differences in the the advertising and monetization landscape. In this panel, The Weather Company, musical.ly and other mobile leaders provide best practices and share lessons learned in entering new markets.
App Store Optimization — How to Get Started
Speaker: Carolyn Blake, Mobile Marketing Manager, Expedia
Speaker: Dan Held, App Store Optimization Manager, Uber
Session Description: App Store Optimization — or ASO — is much more robust and strategic than selecting keywords. It comprises research, testing and a lot of creativity. Marketers from Expedia and Uber will share their approach to ASO and offer actionable insight for those looking to improve their efforts.
A Look at Partnerships and Acquisitions
Speaker: Cat Coddington, Senior Director Strategic Development and M&A, Mattel
Speaker: Jeffrey Reckseidler, Lead Digital Product Manager, Growth & Distribution, USAA
Speaker: Amanda Shank, Sr. Manager, Licensing & Business Development, NFL Players Association
Session Description: Some businesses don’t have an immediate need for their own app — or may not have the on-hand resources or know-how to enter a new market. This is where partnerships and acquisitions come into play. In this panel, speakers from Mattel, NFL Players Association and USAA will discuss how their companies use data to evaluate partnership and acquisition opportunities.
Trends in App Monetization
Speaker: Peter Heinrich, Developer Evangelist, Games, Amazon
Speaker: Julia Martin, Senior Manager, MoPub, Twitter
Speaker: Sidharth Gambhir, Director Strategy Senior Manager, Accenture
Session Description: By 2020, combined worldwide in-app advertising and net-to-publisher app store revenue is forecast to grow by 2.7x to $189 billion. However, the mobile app revenue opportunity is significantly larger when taking into account in-app transactions that take place outside the store. In this panel, speakers from Accenture, Twitter and Amazon will discuss the trends they’re seeing and offer insights into how businesses can unlock new revenue opportunities through mobile apps.
From Omni-Channel to Omni-Present
Speaker: Kristy Stromberg, CMO, Shopkick
Session Description: Omni-channel marketing — the idea of providing a seamless experience across physical and digital destinations — is a key focus for retailers. Mobile apps are proving to be the linchpin in creating an optimal omnichannel strategy. In this session, Kristy Stromberg will discuss the ever-growing importance of mobile and how Shopkick is helping retailers take an omni-present approach to marketing.